Amarelle Atlas

Privacy Policy

Last updated: 1 November 2026

Amarelle Atlas respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Kelvin Amarelle, trading as Amarelle Atlas, collects, uses, stores and protects personal information when you visit the Amarelle Atlas website, use our services, make a purchase, or contact us.

Amarelle Atlas operates from Australia and may provide services to customers and website visitors in Australia, the United Kingdom, the United States and other countries.

Contents
  1. 1. Who We Are
  2. 2. Information We Collect
  3. 3. How We Collect Information
  4. 4. How We Use Your Information
  5. 5. Lawful Bases for Processing
  6. 6. Cookies and Similar Technologies
  7. 7. Website Hosting
  8. 8. Payment Processing
  9. 9. Itinerary Quiz
  10. 10. Review Requests
  11. 11. Email Communications
  12. 12. Sharing Personal Information
  13. 13. International Data Transfers
  14. 14. Data Security
  15. 15. Data Retention
  16. 16. Your Privacy Rights
  17. 17. UK Privacy Rights
  18. 18. Australian Privacy Rights
  19. 19. US Privacy Rights
  20. 20. Children's Privacy
  21. 21. Access, Correction, Deletion and Privacy Requests
  22. 22. Privacy Complaints
  23. 23. Changes to This Privacy Policy
  24. 24. Contact Us

1. Who We Are

Amarelle Atlas is a travel planning service operated by Kelvin Amarelle as a sole trader.

For privacy enquiries, requests or complaints, you can contact us using:

Email: kelvin@amarelleatlas.com

You can also contact us through our website contact form:

https://www.amarelleatlas.com/#contactform

For applicable privacy and data protection laws, Amarelle Atlas may be considered the controller, business or organisation responsible for the personal information described in this Privacy Policy.

2. Information We Collect

We may collect personal information that you provide directly to us, including:

We may also automatically collect certain technical information when you visit our website, including:

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

Please avoid providing sensitive personal information through our website or by email unless it is necessary for your enquiry or service.

3. How We Collect Information

We collect personal information when you:

Some technical information is collected automatically through cookies, our hosting provider and analytics technologies.

4. How We Use Your Information

We may use your personal information to:

We do not sell your personal information.

AI Chatbot

Amarelle Atlas uses an AI-powered chatbot provided by ElevenLabs to assist visitors with travel-related questions and enquiries.

When you interact with the chatbot, the information you choose to provide may be processed and stored by ElevenLabs. This may include the content of your questions, responses and other information you voluntarily provide during the conversation.

We use the information provided through the chatbot so that the AI assistant can understand your enquiry and provide a relevant response. Conversation information may also be retained by ElevenLabs in accordance with its applicable privacy and data-retention practices.

Please do not provide sensitive personal information through the chatbot, including passport or identity document details, payment information, passwords, financial account information or other information that is not necessary for your enquiry.

The chatbot uses artificial intelligence and its responses may contain errors or outdated information. Information provided by the chatbot should therefore be independently verified before you make travel bookings or other decisions.

Information submitted through the chatbot may be processed or stored outside Australia. ElevenLabs states that it operates hosting and server locations in the United States, the Netherlands and Singapore and that personal data may be transferred to the United States for storage.

For further information about how ElevenLabs processes personal information, please see the ElevenLabs Privacy Policy.

5. Lawful Bases for Processing

Where UK or other applicable data protection legislation requires us to identify a lawful basis for processing personal information, we may rely on:

Contract

We may process information where necessary to provide a service you have purchased or requested, or to take steps at your request before entering into a contract.

Consent

We may process information where you have provided consent, including where consent is required for certain cookies or marketing-related communications.

You may withdraw consent where consent is the applicable legal basis.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your applicable privacy rights.

This may include:

Legal Obligation

We may process information where necessary to comply with a legal or regulatory obligation.

Other Applicable Grounds

Where applicable law provides additional lawful grounds for processing, we may rely on those grounds where appropriate.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files stored on your device that allow websites to recognise your device, remember preferences, provide functionality and understand how visitors use a website.

We use cookies and similar technologies for purposes including:

Some cookies are necessary for the website to operate and may be used without consent where permitted by applicable law.

Non-essential cookies, including analytics cookies, are subject to our cookie consent settings where consent is required.

Our website currently uses Google Analytics.

Google Analytics may collect information about how visitors interact with our website, including information about pages visited, device/browser information, approximate location and website interactions. Google Analytics data may be processed by Google in accordance with Google's own privacy practices.

We do not currently use Meta Pixel or other Meta tracking technologies.

Our website loads fonts from Google Fonts and certain scripts from third-party content delivery networks. When your browser loads these resources, your IP address and device information may be sent to those providers.

Google Analytics is only loaded after you accept analytics cookies in the cookie banner presented on our website. You can change your choice at any time using the Cookie settings link in the footer of our website, and you can also control cookies through your browser settings.

UK guidance requires websites to explain non-essential cookies and obtain appropriate consent before using them.

Our Itinerary Quiz uses your browser’s local storage to remember your answers and, if you have paid, a secure access pass that lets you reopen your full itinerary on that device. This information stays on your device unless you choose to share it with us, as described in the Itinerary Quiz section below. You can remove it at any time by clearing your browser’s site data.

7. Website Hosting

Our website is hosted using Cloudflare Pages, a service provided by Cloudflare.

Cloudflare may process certain information relating to visitors, such as IP address, browser and device information and request data, in order to deliver our website, provide security and protect against abuse.

Cloudflare may use cookies and similar technologies for security and performance purposes, as described in its own privacy and cookie policies.

Information processed through Cloudflare may be handled in locations outside the country in which you are located.

8. Payment Processing

If you purchase a service from Amarelle Atlas, you may pay using a payment link or an invoice issued through Stripe. Payment processing is provided by Stripe, and payment pages are hosted by Stripe rather than on our website.

Payment information may include information such as:

We do not intend to receive or store your complete payment card number.

Payment information is processed by the relevant payment provider in accordance with its own privacy and security practices.

We may retain transaction information necessary for accounting, legal, tax, fraud prevention and business-record purposes.

If you buy a full itinerary through our Itinerary Quiz, you pay on a checkout page hosted by Stripe, in Australian dollars, British pounds or US dollars. Your quiz answers, your first name if you entered one, and a reference code are stored with the payment in Stripe, so we can deliver the itinerary you paid for and help you if you lose access. Stripe tells us that the payment succeeded and shares details such as your email address and the amount paid.

9. Itinerary Quiz

When you use our Itinerary Quiz, your answers (but not your email address) are sent to our itinerary service, which runs on Cloudflare, to build your itinerary. The service uses them to create your itinerary and does not keep a record of them. We do not otherwise receive your answers unless:

In those cases, your first name (if you entered one), email address, quiz answers, chosen currency, a reference code and, at checkout, the time you accepted our Terms & Conditions are sent to us through Web3Forms, the form-handling service we use.

We use this information to send you your itinerary and any follow-up you asked for, to deliver and support your purchase, to keep a record of your acceptance of our Terms, and to improve the quiz.

If you agreed to receive Japan travel tips, you can unsubscribe at any time by replying to one of our emails or contacting us.

The share link created by the quiz contains your quiz answers, and your first name if you entered one, in the web address. It does not contain your email address. Anyone you share the link with can see your itinerary preview.

The activity library used by the quiz may be loaded from a Google Sheet that we publish. When it loads, your browser connects to Google, which may receive your IP address and device information. Your quiz answers are not sent to Google.

10. Review Requests

After you purchase a service from Amarelle Atlas, we may contact you to ask for feedback or a review concerning your experience.

These communications are intended to obtain feedback about a service you have purchased.

Where applicable law requires consent for a particular type of communication, we will obtain the appropriate consent.

You may contact us if you do not wish to receive review requests.

11. Email Communications

If you contact us by email, we will process the information contained in your communication in order to respond to your enquiry and manage our communication with you.

When you submit the enquiry form on our website, the details you enter (such as your name, email address, destination, travel dates, budget and preferences) are sent to us by email, either through your own email application or through a form-handling service we use to deliver the form to us.

We may retain relevant correspondence where reasonably necessary for customer service, business records, legal obligations or dispute resolution.

We do not operate a general promotional email newsletter at this time. If you opt in through the Itinerary Quiz, we may occasionally send you Japan travel tips, and you can unsubscribe at any time.

12. Sharing Personal Information

We do not sell your personal information.

We may disclose personal information where reasonably necessary to:

Our current key service providers involved in website operation or transactions include:

We use ElevenLabs to provide the AI chatbot functionality on our website. Information submitted through the chatbot may be processed and stored by ElevenLabs to provide the chatbot service. ElevenLabs may also process information in accordance with its own privacy policy and applicable data-processing arrangements.

You can view the ElevenLabs Privacy Policy here: ElevenLabs Privacy Policy.

These providers may process information in accordance with their own privacy policies and may process information outside Australia, the UK or the country where you are located.

We do not currently use Meta Pixel or Meta advertising tracking.

13. International Data Transfers

Because Amarelle Atlas operates online and uses service providers such as Cloudflare, Stripe, Google and ElevenLabs, personal information may be processed or stored outside the country in which you are located.

Where applicable privacy laws require safeguards for international transfers or disclosures, we will take reasonable steps to comply with those requirements.

For Australian businesses covered by the Privacy Act, the Australian Privacy Principles include specific requirements concerning overseas disclosures of personal information.

14. Data Security

We take reasonable technical and organisational measures to protect personal information against:

However, no website, electronic communication or method of storing information can be guaranteed to be completely secure.

15. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time information is retained depends on the type of information and why it was collected.

For example, we may retain:

When information is no longer reasonably required, we will take reasonable steps to delete, destroy or de-identify it, subject to legal or legitimate business requirements to retain it.

16. Your Privacy Rights

Depending on your location and the laws that apply to you, you may have rights including the right to:

These rights are not absolute and may be subject to legal exceptions.

17. UK Privacy Rights

If UK data protection legislation applies to you, you may have rights including:

You may also complain to the Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

We encourage you to contact Amarelle Atlas first so that we can attempt to resolve your concern directly.

UK privacy guidance requires privacy notices to explain matters including the purposes of processing, retention and sharing of personal information.

18. Australian Privacy Rights

Where the Australian Privacy Act 1988 and Australian Privacy Principles apply to Amarelle Atlas, we will handle personal information in accordance with applicable requirements.

You may request:

The Australian Privacy Act applies to organisations meeting its coverage requirements, including generally organisations with annual turnover above $3 million and certain other organisations.

You may also complain to the Office of the Australian Information Commissioner (OAIC) where applicable.

19. US Privacy Rights

If you are a resident of a US state with applicable privacy legislation, you may have additional rights depending on the law that applies to you.

These may include rights to:

Amarelle Atlas does not sell personal information and does not currently use Meta Pixel or similar advertising technologies.

We will respond to valid privacy requests in accordance with the law applicable to the individual making the request.

Where identity verification is reasonably necessary, we may request information sufficient to verify the request.

Under California privacy law, for example, consumers generally exercise applicable rights directly with the business rather than with a service provider such as a payment processor.

20. Children's Privacy

Our website and services are not specifically directed towards children.

We do not knowingly collect personal information from children where doing so would be unlawful.

If you believe that a child has provided personal information to Amarelle Atlas and you would like that information removed, please contact us.

21. Access, Correction, Deletion and Privacy Requests

You may contact Amarelle Atlas at any time to:

You can contact us through:

Website contact form:

https://www.amarelleatlas.com/#contactform

Email:

kelvin@amarelleatlas.com

We may need to verify your identity before processing certain requests.

We will respond to valid requests within the timeframe required by applicable law.

22. Privacy Complaints

If you have concerns about how Amarelle Atlas has handled your personal information, please contact us first using the details above.

We will investigate your complaint and respond within a reasonable period and in accordance with applicable legal requirements.

If you are not satisfied with our response, you may have the right to contact the relevant privacy regulator.

For example:

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

When we make changes, we will update the Last updated date at the beginning of this Privacy Policy.

Where required by law, we will provide additional notice of material changes.

24. Contact Us

If you have any questions about this Privacy Policy or how Amarelle Atlas handles personal information, please contact:

Kelvin Amarelle trading as Amarelle Atlas

Email: kelvin@amarelleatlas.com

Website: https://www.amarelleatlas.com/

Contact form: https://www.amarelleatlas.com/#contactform